“Why Africa Now?” business seminar set for Jan. 16 at Williamson College

“Why Africa Now?”, a seminar to educate American businesses on the opportunities available in Africa, will be held 9 to 10:30 a.m. Thursday, Jan. 16, at Youngstown State University’s Williamson College of Business Administration.

Patrick Griswold, guest speaker and president of Why Africa Now, will lead the meeting using his experience to help American companies bridge the gap to the financial opportunities available in Africa. Griswold has done business in Africa since 1985, lived there for more than a decade and has a vast network of business people, policy makers, government officials, diplomats and NGO representatives to leverage and provide speed and enormous value to new and ongoing business or investment projects.

The meeting will help companies interested in entering or improving their position in African markets: learn where the best opportunities are among the 54 countries and what areas to avoid and how to minimize risks and maximize profits; learn to perform market intelligence for your products, service or investment; learn how to connect with the right partners in Africa for your products, services or investment.

To register, visit we.ysu.edu/wcba  www.ysu.edu/wcba and use the link to pay the $20 registration fee. For more information, call Rose Sulik at the Ohio International Trade Assistance Center at YSU at 330-941-2140.

ITAC provides specialized assistance and support to entrepreneurs with new-to-export businesses as well as those currently exporting and looking to expand to new markets. Information is available on export readiness assessment, market research and strategies, export compliance education, cultural and language assistance, export documentation, logistics, export financing, and trade mission preparation.