For the 13th consecutive year, a group of students and faculty from the University of Sào Paulo in Brazil will visit the Youngstown area April 8 through 12, hosted by the Williamson College of Business Administration at Youngstown State University.
The USP group will attend business lectures and tour area businesses such as Best Buy, Home Depot, WalMart Distribution Center, Sam’s Club, IKEA in Pittsburgh, and Krogers and Cabelas in West Virginia. Seminars about business-to-business marketing, emerging trends in marketing communication, tools for strategic decision-making, and business perspectives internationally as well as in the United States will be presented by YSU faculty and representatives from the Regional Chamber.
“We are very excited about our partnership with the University of Sào Paulo and are looking forward to other joint ventures,” said Betty Jo Licata, WCBA dean.
MBA students of Sào Paulo University will be on the YSU campus throughout the week and are available for interviews.
The initiative is part of the YSU Center of Excellence in International Business. The mission of the Center is to create a global learning environment that prepares students to be successful business leaders and provides training, consulting and research that advances knowledge and practice in international business and supports the economic development of Ohio.
For more information, contact Tony Kos, special assistant to the dean, at 724-456-7368.