Brazilian students, faculty visit YSU

Youngstown State University’s Williamson College of Business Administration welcomes MBA students and faculty from the University of Sào Paulo in Brazil for the 16th annual business-study tour.

The USP group will be in the Youngstown area from Sunday, April 6 through Thursday, April 10, attending business lectures and area business tours. The USP students, who are retail executives, will be touring local retail establishments such as Best Buy, Home Depot, WalMart Distribution Center, Sam’s Club, Krogers, Target, CVS, the Premium Outlets in Grove City, Cabelas in West Virginia, and Costco and IKEA in Pittsburgh.

YSU faculty and representatives from the Ohio Department of Economic Development’s International Trade Assistance Center at YSU will present seminars about business-to-business marketing, emerging trends in marketing communication, tools for strategic decision making, and business perspectives internationally as well as in the United States.

“We are very excited about our partnership with the University of Sào Paulo and are looking forward to other joint ventures,” said Betty Jo Licata, WCBA dean.

The initiative is part of YSU’s Center of Excellence in International Business. The mission of the Center is to create a global learning environment that prepares YSU students to be successful business leaders and provides training, consulting and research that advances knowledge and practice in international business and supports the economic development of Ohio.

For more information, contact Tony Kos, special assistant to the dean, at 724-456-7368.