Tyler Clark, a prominent technical consultant and advisor to the Youngstown Business Incubator, will make the inaugural presentation in the new Arts Means Business Lecture and Workshop Series at Youngstown State University.
The free event will be 6 p.m. Thursday, April 26, in the McDonough Museum of Art on the YSU campus.
The lectures and workshops, sponsored in part by YSU’s College of Fine and Performing Arts and the Cliffe Family Visiting Artist Series, will be held each semester to highlight the business and entrepreneurial aspects of the arts world.
“Since many students majoring in disciplines in Fine and Performing Arts will be self-employed at some point in their career, it is critical that we provide them with information to hone their business and marketing skills,” said Bryan DePoy, F&PA dean.
A graduate of the YSU Dana School of Music and a University Scholar alum, Clark will discuss personal branding and marketing, how to think like a business owner in promoting one’s art, and tips on building a powerful network in a community.
“My experience as a freelance conductor and musician in the area while getting a degree laid the foundation for my business career, and I look forward to sharing strategies to help students succeed in their artistic and professional careers,” Clark said.
DePoy said Clark has successfully blended the skills of an artist and entrepreneur to establish a thriving web marketing and design firm. “He exemplifies many of the characteristics we value in the fine and performing arts realm: hard work, dedication and creativity,” DePoy said.
As part of the ongoing lecture series, DePoy envisions that future topics will include techniques to leverage transferrable skills of fine and performing arts study and instruction, business development, and arts entrepreneurship.