Brazilian business faculty, students visit campus

Youngstown State University’s Williamson College of Business Administration hosts students and faculty from the University of Sào Paulo in Brazil for the 16th annual business-study tour this week.  The group will be in the Youngstown area Sunday, Sept. 15, through Thursday, Sept. 19, attending business lectures and area business tours.

Master’s of business administration students from USP, who are retail executives, will be touring local retail establishments such as Best Buy, Home Depot, Wal-Mart, CVS, Wal-Mart Distribution Center, Sam’s Club, IKEA in Pittsburgh, and Krogers and Cabelas in West Virginia. YSU faculty will present seminars about business-to-business marketing, emerging trends in marketing communication, tools for strategic decision-making, and business perspectives internationally as well as in the United States at both the state and local levels.

“We are very excited about our partnership with the University of Sào Paulo and are looking forward to other joint ventures,” said Betty Jo Licata, WCBA dean.

Students will be on the YSU campus throughout the week and are available for interviews. The initiative is part of YSU’s Center of Excellence in International Business. The mission of the Center is to create a global learning environment that prepares students to be successful business leaders and provides training, consulting, and research that advances knowledge and practice in international business and supports the economic development of Ohio.

For more information, contact Tony Kos, special assistant to the dean, at 724-456-7368.